See it in your space before you buy it.

Context

AR furniture shopping should feel natural

Furniture returns are among the highest in e-commerce, and the reason rarely changes: it looked different online. IKEA Place and Houzz tried AR but fell short, with inaccurate measurements, confusing calibration, and the feel of a tech demo rather than a shopping tool. Deco AR makes AR furniture shopping feel natural, not technical.

The Problem

Closing the gap between online and in-room

People can't picture how a piece will look or fit in their own room. The gap between "looks good online" and "works in my room" drives frustration, returns, and lost trust. The bar: AR effortless enough to use mid-purchase, not a feature people abandon.

What I Designed

From inspiration to purchase inside AR

Home & Style Discovery opens with curated lookbooks and style guides, with AR entry one tap from any product page. Guided onboarding removes calibration confusion; placement is true-to-scale, with real dimensions, materials, and textures. Advanced controls handle colour, dimensions, and lighting, saved rooms enable sharing, and checkout happens inside the AR view.

Reflection

Onboarding was the whole product. Vague prompts like "move closer" made people quit before shopping began, so I broke entry into three guided steps that show what to do and why. Everything downstream only worked because that first step did.

Outcome

End-to-end UX case study covering research, competitive analysis, and a high-fidelity prototype. Full process available on Behance.